AzoftBlog

Introducing Innovation in Cultural Institutions through the Use of
Mobile Technology

By Anna Orlova on October 9, 2014

Introducing innovation in cultural institutions through the use of mobile technology Introducing Innovation in Cultural Institutions through the Use of Mobile Technology

Annual school excursions and occasional public events are, of course, good business for galleries and museums, but if you aim to draw customers all year round, introducing mobile technology is the right strategy. The new thrilling and engaging ways to view art and science that augmented reality and indoor location-tagging technologies bring to visitors help to preserve and increase the overall competitiveness of cultural institutions.

6 Key Considerations
When Testing Mobile Apps

By Anna Orlova on October 2, 2014

testing mobile apps 00 6 Key Considerations When Testing Mobile Apps

If you have ever visited the Quality Assurance section of our website, you will have noticed that functional testing, listed among several testing services, is included in all our project estimates. You might feel that while major mobile projects, for example iOS 8, do require preliminary testing before official release in order to ensure that users’ phones can at least connect to a carrier, most mobile apps seem to have not much to test.

Achieving Excellence in Healthcare with a Hospital Information System

By Anna Orlova on September 25, 2014

hospital information system Achieving Excellence in Healthcare with a Hospital Information System

Hospital information systems (HIS) have been in use for decades, yet medical institutions do not always make the most of them because they tend to favor optimizing just separate aspects of their business, such as finance or personnel management. For companies that are considering implementing HIS or that are looking for ways to boost the efficiency of an existing one, we offer the following overview of healthcare information system potential and provide recommendations on how to use the system to full advantage.

5 Reasons to Optimize
Your App for iOS 8

By Anna Orlova on September 10, 2014

5 reasons to update apps to ios8 0 5 Reasons to Optimize Your App for iOS 8

Whether your iOS app is generating income for you, mostly used as a company marketing tool that you manage, or just something you put together as a hobby – our impression is that without a doubt Apple’s latest iOS 8 mobile operating system release represents a must-do upgrade to your existing app offerings.

First-Timer Insights:
4 Mobile App-Launching Myths

By Anna Orlova on September 4, 2014

4 mobile app launching myths 00 First Timer Insights: 4 Mobile App Launching Myths

If you’re considering turning your innovative idea into a novel app, you’ve more than likely been flooded with alleged horror stories of first-time app development disasters – which may tend to scare you away from taking your shot at publishing the next hit app of Flappy Bird proportions.

To help dispel the hoopla around first-time app dev crash & burn, we had a chat about common industry myths and misconceptions with Anna Andreevskaja and Svetlana Grachova, two of our app creator clients who just launched their mission, Taste A Movie.

Azoft Takes the Ice Bucket Challenge

By Nastya Tolstikova on September 1, 2014

Zoia Diakova, Azoft's server-side team lead, dared us to the Ice Bucket Challenge. And here we are, ready to bring attention to ALS, a terrible disease.

Unique Strengths of IBM Watson or How Can Your Business Benefit from Cognitive Computing

By Anna Orlova on August 21, 2014

how can your business benefit from cognitive computing Unique Strengths of IBM Watson or How Can Your Business Benefit from Cognitive Computing

While Apple’s Siri may be the most charming implementation of cognitive computing technology so far, the most feature-rich and the most promising project – Sorry, Siri – is IBM Watson, an artificially intelligent computer system capable of answering questions in a natural, not programming language. Watson increases human intelligence and provides an enriching experience, contributing to every business and every aspect of life.

Good Sports: 3 Active Brands
That Do Mobile Right

By Anna Orlova on August 7, 2014

three sports brands that do mobile right Good Sports: 3 Active Brands That Do Mobile Right

Many companies have already opted to launch their own promotional apps, aiming to increase their popularity or – as is the case with many longstanding industry titans – to respond to competition from quick and tech-savvy newcomers and remain in the lead. Generally these companies place their brand name front and center and the app is bloated with functions even vaguely relevant to the products or services being offered. However, this leaves them vulnerable in the app marketplace trying to compete against already popular – and usually far more refined and feature-rich – apps and widgets.