AzoftBlog

How to Optimize a New Mobile Website

By Anna Rassypnova on August 18, 2015

How to Optimize a New Mobile Website

The rules have changed: mobile Internet now generates more traffic than ever and user behavior has changed dramatically, so anyone doing business online must adapt websites for mobile devices. Of course, Google did not remain aloof from this process: in April 2015, the company introduced changes in the ranking algorithm for mobile webpages. For many online marketing specialists, this was the last and most weighty argument in favor of optimizing websites for smartphones and tablets.

Creating a Mobile Website:
Top 7 Design Tips

By Anna Rassypnova on August 11, 2015

Creating a Mobile Website: Top 7 Design Tips

According to Google, mobile devices generate about half of all Internet traffic, and this figure continues to grow. What does this mean for those doing business or promoting their company online? The answer is simple: having a mobile-optimized website is becoming an absolute must have. Below, we summarized our team’s experience with creating and maintaining mobile sites and came up with 7 tips to help you create an effective solution and avoid common errors.

WWDC 2015: iOS9 Enhancements:
A Developer’s Perspective

By Anna Rassypnova on June 17, 2015

WWDC 2015: iOS9 Enhancements: A Developer’s Perspective

Apple’s WWDC has wrapped up its stage performance and media extravaganza for 2015 – which included presentations by more than 150 speakers in addition to the traditional unveiling of the latest improvements and new features coming in July to iOS9 and OS 10.11 ”El Capitan” – and in its wake the company has once again ignited excitement and interest among its loyal and growing developer community.

Android M: What Do You Need to Know?

By Anna Rassypnova on June 3, 2015

Android-M

Google I/O 2015 conference was held last week. Millions of developers, journalists, businessmen, and loyal users of Google products across the globe followed the event. However, the reviews are quite contradictory: part of the audience concluded that Google I/O 2015 was boring, while others were very much inspired by the presented information.

Augmented Reality: Does It Shift Our Expectations?

By Anna Rassypnova on April 30, 2015

Augmented Reality, or AR, is not a new trend. Since 2009, AR periodically comes into the spotlight in tech news and media, but then gives way to the other topics. However, developers’ and journalists’ interest in Augmented Reality always comes back, showing the importance of this technology.

Mobility in Logistics: Door Delivery Mobile Solutions

By Anna Rassypnova on April 15, 2015

Mobility in Logistics: Door Delivery Mobile Solutions

The growing impact of mobile connectivity and increasing demand from the omni-channel clients have encouraged many courier and delivery service providers to rethink their business strategies. These days, mobile solutions are becoming increasingly profitable. In this post, we will discuss mobile opportunities for delivery service providers, as well as our experience in mobile app development for this business segment.

Attract new customers and encourage customer loyalty? Optimize couriers’ workflows? Choose the best routes to decrease delivery time? There’s nothing impossible for the mobile apps.

5 Blockbuster Branded Apps
and Their Secrets

By Anna Rassypnova on March 31, 2015

5 Blockbuster Branded Apps and Their Secrets

Branded mobile apps are still popular, but studies suggest that business owners’ interest in developing branded mobile apps is gradually declining. Forrester mobile marketing report claims that the average UK and US smartphone user has 24 apps on his/her mobile device, but spends 80% of time using only 5. The most popular apps are messengers, social media, and gaming. As for branded apps, 90% of them are downloaded less than 10 000 times. Considering these statistics, it’s understandable why many businesses these days are skeptical about developing new branded apps.

Consumerization of IT: Enterprise User Interface Integration

By Anna Rassypnova on March 19, 2015

Enterprise-Consumerization-of-IT-User-Interface-Integratio

The biggest industry experts consider IT consumerization to be one of top 2015 trends for enterprise software. Generally speaking, IT consumerization is all about end-user digital experience: devices and platforms the software supports, systems' integration, data visualization and much more. In this post we’ll take a close look at enterprise user interfaces and, more specifically, the importance of having a single user interface across a large number of systems used by employees.