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Why Your Small Business Needs a Mobile App

By Olga Aksenova on June 22, 2017

Mobile App

Mobile apps open lots of opportunities for people. Using apps you can chat with friends, see the weather forecast and currency exchange rate, order a taxi or book a table at a fancy restaurant. Apps allow you to calculate expenses and track calories, to draw a sheep… Wait a minute! Where does a sheep fit into this?

Business Tidbits from WWDC 2017

By Ilya Kataev on June 15, 2017

WWDC 17

The Apple Worldwide Developers Conference is an annual summit held by Apple to showcase their new products and technologies. WWDC 2017 has just ended meaning it’s high time to recap.

How to Write the Perfect Brief for Mobile App Development Project

By Olga Aksenova on June 8, 2017

Brief for Mobile App Development Project

Let’s imagine you need a mobile app. You’ve come up with a great idea that will bring your company millions! You find mobile developers, feel ready to sign a contract, and start the project. Don’t rush! Instead, prepare a brief for mobile app development and discuss it with your development partner.

СRM Systems: Ready-Made VS. Custom

By Olga Aksenova on June 1, 2017

СRM Systems

If you’re a CEO or a Head of Sales, you’ve probably heard the term CRM — the buzzword for a business. What does it mean? Is it a software or a marketing tool for storing the data associated with customers? It means both and even more.

Google IO 17: What’s New for Business

By Ilya Kataev on May 24, 2017

Google IO 17

Google IO 17 has brought us a lot of user-centric updates all Android lovers have been waiting for so long. We’ve finally got Android O official release, Google Assistent on steroids and VPS as a GPS for shopping. Now, when things calmed down, it’s high time to look closer at what did the summit bring to business. Let’s take it one by one, starting from the most important.

6 Promising Ways Every Business Can Use AI

By Darya Kazovskaja on May 18, 2017

AI for business

Evolution to AI (artificial intelligence) will be more radical than ape-to-human, says Nick Bostrom, AI guru and philosopher. And that’s true. Today the most successful companies across the globe from Bosch up to Starbucks use AI-based solutions to reduce costs, generate revenue, and increase performance.

5 Mobile App Marketing Spells Users Can’t Resist

By Ilya Kataev on May 11, 2017

5 Mobile App Marketing Spells Users Can’t Resist

Statistically, 25% of all mobile apps are used only once and then get abandoned forever. If an app was opened only once in the first week after it was downloaded, there is a 60% probability it won’t ever be used again. Sounds like an evil curse, right? The truth is that the mobile application market is so saturated we need some magic to make our app succeed. By reading this article you will learn 5 powerful spells that drive mobile app engagement and increase user retention. These two are primary mobile app marketing goals.

How Mobile Apps Are Reshaping Retail

By Olga Aksenova on May 4, 2017

How mobile apps are reshaping retail

Retail is going mobile. Aiming to increase profit margins and engage more customers, business owners turn to mobile app development. Is this the right decision? How can a retailer efficiently use a mobile app?