AzoftBlogApple AppStore & Google Play Trends: Promising Categories & Most Sold In-app Purchases at a Glance

Apple AppStore & Google Play Trends: Promising Categories & Most Sold In-app Purchases at a Glance

By Anna Orlova on February 20, 2014

appstore google play trends Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a Glance

As mobile application markets continue to explode, it is difficult to keep track of all the changing tendencies of the global app landscape. Perusing through recent AppMarket Reports from Priori, we've come up with some data on US, UK and Central European AppStore & Google Play activity that mobile developers and designers alike can use to gain an overview of recent trends. The areas in focus are:

  • The most promising AppStore & Google Play app categories;
  • Recent monetization trends; the adoption rate of apps with in-app purchases among publishers & consumers;
  • App categories that have the most activity on in-app purchases;
  • The most sold in-app purchase items with prices;
  • The most successful developers.

 Most popular app categories

Whether you want to go up against current stars in the most promising categories, or choose to make your app shine in a less competitive one, this information can be helpful for your planning strategy. The following categories held the largest portion of popular apps in December, 2013 according to Priori's data:

appstore categories top downloads usa Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a GlanceChart 1.1 Categories with the largest number of top free & paid apps, AppStore, the USA. The % of Downloads value tells how many downloads are generated by top apps in given category in proportion to total downloads generated by those apps across all categories. E.g. if all apps in Priori's Top Apps generated 1.000.000 downloads, and 500.000 of these were generated by games, then the Games value will be 50%.

google play categories top downloads usa Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a GlanceChart 1.2 Categories with the largest number of top free & paid apps, Google Play, the USA.

appstore categories top downloads europe Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a GlanceChart 1.3 Categories with the largest number of top free & paid apps, AppStore, Europe.

google play categories top downloads europe Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a GlanceChart 1.4 Categories with the largest number of top free & paid apps, Google Play, Europe.

Monetization trends

Monetization types & prices

The revenue model shows no drastic changes. There are still four main monetization types:

  • Free Apps
  • Paid Apps: the pay-before-download model
  • Free + In-App Purchase: free app with the option of purchasing virtual goods from within the app
  • Paid + In-App Purchase: app monetized by a combination of pay-before-download and the option of purchasing virtual goods from within the app

appstore iap usa Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a GlanceChart 2.1 Monetization type ratio, AppStore, the USA. Apps with In-App Purchase as % of the Total Number of Apps: 10.03%.

appstore iap eu Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a GlanceChart 2.2 Range of top app prices, AppStore, Europe. Apps with In-App Purchase as % of the Total Number of Apps: 5.75%.

In-app purchase

The following charts show which app categories have the most activity on in-app purchases:

iap categories Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a GlanceChart 3.1 Categories with the largest number of apps with in-app purchase (IAP), AppStore, the USA, the UK, Europe.

The following in-app purchase items are sold the most in the USA AppStore:

appstore most sold iap items Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a GlanceTable 1.1 Top downloaded free apps (all games) & the most sold IAP items, AppStore, the USA.

The tables below reveal the in-app purchase item prices.

appstore iap prices free apps Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a Glance
Table 2.1 In-app purchase item prices, AppStore, free apps.

appstore iap prices paid apps Apple AppStore & Google Play Trends: Promising Categories & Most Sold In app Purchases at a Glance
Table 2.2 In-app purchase item prices, AppStore, paid apps.

Who are the most successful publishers?

‘Learning from the best’ is a universal practice and it works just fine when it comes to mobile app development, too. It’s not about stealing, but observing and re-creating a UI, functional approach and software solution that your audience needs and likes better than anyone else’s.

Here’s a list of top developers whose work may inspire you to come up with a fresh look or new idea:

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Content created by Anna Orlova