Among the issues most often forcing chief executives to consider bringing outsourced services back in-house of recent are: changes in business strategy; lower-than-expected vendor performance; and smaller-than-anticipated cost reductions.
The ability to turn shopping into an entertainment experience makes AR apps highly effective marketing tools, and a win-win solution: brands stand out among competitors, and customers enjoy a content-rich, enhanced-reality experience. Virtually ‘trying on’ designer clothing items or sunglasses, for example, is just one instance of how AR apps can function effectively as marketing tools. The technology can be extended to include a multitude of benefits. One example might be a smartphone-based analogue to Lego Digital Box, an AR system that allows any Lego package to be held up to an in-store display that presents a 360º view of the fully-assembled set of blocks.
Thank you for staying with Azoft, making it possible for us to do our fascinating and greatly rewarding job. From all of us here, we wish that the new year brings you peace, happiness, and continued success. Best wishes and looking forward to new horizons in 2014!
Vladimir Tchernitski is the head of R&D at Azoft. His department handles projects requiring in-depth knowledge, intensive research, and an unconventional approach — such as those involving hydrodynamic process simulation, optical credit card number recognition and road sign recognition, or ultrasonic data transfer. Only the most adventurous of developers who can think out-of-the-box are assigned to R&D.
2013 has been a busy year in the tech world. Apple released its fabulous iOS 7, Google unveiled its crispy Android KitKat, and we here at Azoft finished more than 200 successful projects for Apple & Google’s operating systems, BlackBerry, Windows Phone and other platforms along with complex enterprise-level, web-based systems written in Java, PHP, Python, and .NET.