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Azoft Blog

Making the Right Decision:
How to Evaluate and Choose a Web Development Company

By Michael Sidorov on April 29, 2014
How to Decide: Evaluating and Choosing the Right Web Developer

Although it’s a stretch to compare slipping into a new website to getting a new car, they do both share in being highly important “upgrades” in our lives that require trust in the brands, or companies, we choose to do business with. You depend on the safety of your motor vehicle in the very same way you entrust your company’s brand and public image to a set of related web pages assembled by a web developer. Yet, whereas a car is a finished product where primarily the technical specification and manufacturer's track record matter most, developing a website entails a much more complex process in which you need to take active participation – working closely with your web developer – in order to successfully maintain your company’s online presence and reputation.

CMS for Business: Develop from Scratch or Use a Ready-Made Platform?

By Anna Orlova on April 17, 2014
Develop from Scratch or Use a Ready-Made Platform A stylish, compelling website is no doubt a must-have marketing tool for almost any business whether, for example, a brick-and-mortar retailer, luxury auto rental chain, an online vendor – or anything in between. Recently we wrote about the importance of making your site responsive – as in fantastic-looking in any browser whether desktop or mobile based – and today we explore a little bit into the land of the “CMS.”

5 Reasons Your Business Needs a Super-Responsive Website

By Anna Orlova on April 3, 2014
5 Reasons Enterprises Need a Highly Responsive Website Some statistical data comes as no surprise: 94% of consumers use online resources to research products and services before making a purchase (Source: Compete); 80% of consumers use a smartphone to shop and research products (Source: Comscore). However, if you take into consideration data compiled by Statista predicting that five billion people will be using mobile phones by 2017, it becomes shocking to imagine the huge audience you could potentially be losing just because your out-of-date site fails to display information attractively on a smartphone or tablet.

iOS 7 Round Table: AirDrop, Peer-to-Peer, Multitasking, and NSURLSession

By Anna Orlova on March 25, 2014
iOS 7 Round Table: AirDrop, Peer-to-Peer, Multitasking, and NSURLSession Apple's iOS 7 has presented one of the most striking set of changes for mobile developers. The recent round-table session at Azoft hosted by Victor Kotov is a follow-up to Getting Ready for iOS 7 Release round table. This time Victor has covered four new features that have proved to be the most useful so far.

Mobile Opportunities in the Financial Service Industry

By Anna Orlova on March 20, 2014
Mobile Banking Apps & Mobile Financial Services

While many small and mid-sized financial institutions are watching mobile technologies from afar, weighing the pros & cons of investing in them, other small players are successfully competing against banking giants through offering customers superior mobile services that provide more convenience.

Mobile Technologies to Watch in 2014: M2M, Powerful Chips, and Wearables

By Anna Orlova on March 6, 2014
Unveiling recent devices and major enhancements to the specs of those already on the market, the giants in the mobile industry are opening new horizons to businesses – and providing amazing new tools to mobile developers that empower them to implement their most ambitious ideas both for enterprise and consumer applications. If you plan on staying ahead of the competition, we recommend keeping a close eye on three key areas now at the forefront of the customer’s rapidly expanding list of mobile experience options: M2M, Powerful Chips and Wearables.

Apple AppStore & Google Play Trends: Promising Categories & Most Sold In-app Purchases at a Glance

By Anna Orlova on February 20, 2014
Apple AppStore & Google Play Trends: Promising Categories & Most Sold In-app Purchases at a Glance As mobile application markets continue to explode, it is difficult to keep track of all the changing tendencies of the global app landscape. Perusing through recent AppMarket Reports from Priori, we've come up with some data on US, UK and Central European AppStore & Google Play activity that mobile developers and designers alike can use to gain an overview of recent trends.

Cut Mobile Development Costs Using Business Analysis

By Anna Orlova on February 6, 2014
Why Mobile Development Companies Should Use a Business Analyst In short, the role of business analysis is to ensure that your product meets its business goals. While a project manager controls the scheduling, aiming to deliver results on time and budget, a business analyst makes sure that the project manager’s efforts are delivering the “right” project – meaning they are achieving the business objectives. Without a business analysis, even though a product still may or may not be delivered on time, there’s a high probability that what is delivered won’t meet the intended business needs.