If you’re a CEO or a Head of Sales, you’ve probably heard the term CRM — the buzzword for a business. What does it mean? Is it a software or a marketing tool for storing the data associated with customers? It means both and even more.
Google IO 17 has brought us a lot of user-centric updates all Android lovers have been waiting for so long. We’ve finally got Android O official release, Google Assistent on steroids and VPS as a GPS for shopping. Now, when things calmed down, it’s high time to look closer at what did the summit bring to business. Let’s take it one by one, starting from the most important.
Evolution to AI (artificial intelligence) will be more radical than ape-to-human, says Nick Bostrom, AI guru and philosopher. And that’s true. Today the most successful companies across the globe from Bosch up to Starbucks use AI-based solutions to reduce costs, generate revenue, and increase performance.
Statistically, 25% of all mobile apps are used only once and then get abandoned forever. If an app was opened only once in the first week after it was downloaded, there is a 60% probability it won’t ever be used again. Sounds like an evil curse, right? The truth is that the mobile application market is so saturated we need some magic to make our app succeed. By reading this article you will learn 5 powerful spells that drive mobile app engagement and increase user retention. These two are primary mobile app marketing goals.
Business often underestimates cross-platform app development. In fact, cross-platform technologies have many advantages. The main benefit is the ability to develop mobile and web applications in one language. Let's consider 6 basic situations when cross-platform development is very effective.
We use mobile apps every day: for work, entertainment, navigation, and education. Some of them are free, others provide additional features for money. Thus, a mobile app is another way to increase business profit. How? — We explain in detail.
Mobile apps are a convenient tool for restaurant owners. When developing an app, remember that the functionality should be intuitive, well thought out and not supersaturated. What other features can be useful for restaurant apps? Find out in our article.