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СRM Systems: Ready-Made VS. Custom

By Olga Aksenova on June 1, 2017

СRM Systems

If you’re a CEO or a Head of Sales, you’ve probably heard the term CRM — the buzzword for a business. What does it mean? Is it a software or a marketing tool for storing the data associated with customers? It means both and even more.

Google IO 17: What’s New for Business

By Ilya Kataev on May 24, 2017

Google IO 17

Google IO 17 has brought us a lot of user-centric updates all Android lovers have been waiting for so long. We’ve finally got Android O official release, Google Assistent on steroids and VPS as a GPS for shopping. Now, when things calmed down, it’s high time to look closer at what did the summit bring to business. Let’s take it one by one, starting from the most important.

6 Promising Ways Every Business Can Use AI

By Darya Kazovskaja on May 18, 2017

AI for business

Evolution to AI (artificial intelligence) will be more radical than ape-to-human, says Nick Bostrom, AI guru and philosopher. And that’s true. Today the most successful companies across the globe from Bosch up to Starbucks use AI-based solutions to reduce costs, generate revenue, and increase performance.

5 Mobile App Marketing Spells Users Can’t Resist

By Ilya Kataev on May 11, 2017

5 Mobile App Marketing Spells Users Can’t Resist

Statistically, 25% of all mobile apps are used only once and then get abandoned forever. If an app was opened only once in the first week after it was downloaded, there is a 60% probability it won’t ever be used again. Sounds like an evil curse, right? The truth is that the mobile application market is so saturated we need some magic to make our app succeed. By reading this article you will learn 5 powerful spells that drive mobile app engagement and increase user retention. These two are primary mobile app marketing goals.

How Mobile Apps Are Reshaping Retail

By Olga Aksenova on May 4, 2017

How mobile apps are reshaping retail

Retail is going mobile. Aiming to increase profit margins and engage more customers, business owners turn to mobile app development. Is this the right decision? How can a retailer efficiently use a mobile app?

Cross-Platform App Development: When, Why, and How

By Darya Kazovskaja on April 27, 2017

Cross-Platform App Development: When, Why, and How

Business often underestimates cross-platform app development. In fact, cross-platform technologies have many advantages. The main benefit is the ability to develop mobile and web applications in one language. Let's consider 6 basic situations when cross-platform development is very effective.

Make Money with Mobile Development: App Monetization Tips

By Olga Aksenova on April 20, 2017

App monetization tips

We use mobile apps every day: for work, entertainment, navigation, and education. Some of them are free, others provide additional features for money. Thus, a mobile app is another way to increase business profit. How? — We explain in detail.

Restaurant Apps: Top 8 Features

By Olga Aksenova on April 6, 2017

Restaurant Apps: Top 8 Features

Mobile apps are a convenient tool for restaurant owners. When developing an app, remember that the functionality should be intuitive, well thought out and not supersaturated. What other features can be useful for restaurant apps? Find out in our article.