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5 Steps to Successful Usability Testing of Mobile Apps

By Olga Aksenova on February 16, 2017

5 Steps to Successful Usability Testing of Mobile Apps

Let’s imagine you came up with a mobile app idea, developed an app with delightful design, a convenient user interface, and useful features. Finally, you launched the app, but despite a powerful marketing strategy, users leave you in favor of competitors. The problem can hide in the usability of the app. To overcome the obstacles, it’s better to build into the app a mobile analytics tool, then make different scenarios of how users prefer to use the app. The next step is usability testing with real users close to ideal types. Finally, you conclude this process by making a list with critical errors and finding ways to fix them.

Why You Need Software Project Estimation: The Expected Result

By Darya Kazovskaja on February 8, 2017

Software project estimation for the expected result

“How long will it take?” and “How much will this cost?” are the questions on every business executives’ mind when deciding to launch a software development project. Unfortunately it’s very complicated to calculate all the labor costs and timelines quickly. Every client is unique and needs an individual approach. In theory, it would be easier, and smarter, to estimate software projects in the development process when a business analyst finishes the requirement specification. In practice, a rough estimation allows a client to choose whether or not to start a product development. Proper organization of software project estimation helps the business and a development team to achieve the same vision of the outcome.

Mobile UX Design: Common Pitfalls to Avoid

By Olga Aksenova on October 19, 2016

Mobile UX Design: Common Pitfalls to Avoid

The creators of mobile apps usually want to take everything into account trying to please its target audience. However, the result they get is the opposite – clumsy or supersaturated UX design ruins an app even before it comes to the store.

Mobility in Insurance: How Apps Transform the Insurance Industry

By Darya Kazovskaja on September 20, 2016

Mobility in Insurance: How Apps Transform the Insurance Industry

Mobile technologies have become a part of all business areas and change in the insurance industry is inevitable. Today, insurance agencies have to examine how their employees, customers, and partners use mobile devices in their lives. Taking into account this experience, insurers can create diverse mobile solutions from basic apps to corporate tools.

Biggest Release Ever: iOS 10 Features Review

By Elizaveta Gordienko on September 14, 2016

Biggest Release Ever: iOS 10 Features Review

In June at WWDC 2016, Tim Cook and Craig Federighi announced new major features and technologies that became available to all Apple mobile devices with the recent iOS 10 release. As Tim and Craig said, the new iOS can bring mobile app development to a new level. One of the most anticipated updates was expanded functionality for the mobile assistant Siri. And another attractive feature of the release was new ways of sending messages.

Android 7.0 Nougat: Useful Features for Business Apps

By Anna Voronova on September 9, 2016

Android 7.0 Nougat: Useful Features for Business Apps

On the 22nd of August Google officially rolled out Android 7.0 Nougat. The update is currently only available for Nexus users, but rumor has it that many other flagship devices will get the new Android version before the end of 2016. It’s important to decide beforehand which of the announced features can be useful for business apps and what is required to improve with respect to the new functionality.

The Power of Mobile Technologies for Real Estate Business

By Darya Kazovskaja on August 9, 2016

The Power of Mobile Technologies for Real Estate Business

When it comes to searching for real estate, we usually begin with surfing the internet, studying different websites and only then turn to an agency. Real estate agencies are widely represented online, and some of them go one step further and create their own mobile apps.

Why You Should Think Of System Scalability

By Darya Kazovskaja on July 19, 2016

Why You Should Think Of System Scalability

Historically, business owners assume that it’s excessive to go through all the development details for their software projects. A business considers this process as an extremely tedious due to the complex explanations of changeable technologies and system requirements from the developers. For this reason, when it comes to system scalability, business representatives prefer to have a general dialog with developers cutting off all the technical details at the same time.