For the last several years, mobile technologies have been taking over retail. As retailers master new sales and communication channels, mobile versions of websites and online stores have become commonplace. Many business owners believe that a mobile site, which allows users to easily browse the web on smartphones and tablets, is the optimal solution for merchants trying to gain a foothold in the mobile segment. However, this isn’t always the case, since mobile sites have many limitations. To achieve more impressive results, developing a mobile app may be the smartest choice. Let’s take a closer look at why and how exactly retailers can benefit from a mobile app.