Branded mobile apps are still popular, but studies suggest that business owners’ interest in developing branded mobile apps is gradually declining. Forrester mobile marketing report claims that the average UK and US smartphone user has 24 apps on his/her mobile device, but spends 80% of time using only 5. The most popular apps are messengers, social media, and gaming. As for branded apps, 90% of them are downloaded less than 10 000 times. Considering these statistics, it’s understandable why many businesses these days are skeptical about developing new branded apps.